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Lucy White PMU, Aesthetics & Training
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  • TRAINING COURSES
    • SINGLE UNIT COURSES (ABT accredited)
      • Fundamental Beginners Brows
      • Fundamental Beginners Lips
      • Fundamental Eyeliner (For already trained lip/brow technicians)
    • VTCT COURSES
      • VTCT full level 4 micropigmentation
      • Level 3 Anatomy and Physiology
    • OPTIONAL VTCT UPGRADES
      • Competent Conversion or Trained By Lucy
      • Supported conversion (Requiring further training to reach VTCT standards)
    • ADVANCED TRAINING
      • Advanced Training Course Information
  • GALLERY
  • DOWNLOAD PROSPECTUS
  • CONTACT
  • VISIT OUR CLINIC
Lucy White PMU, Aesthetics & Training
  • HOME
  • ABOUT
  • TRAINING COURSES
    • SINGLE UNIT COURSES (ABT accredited)
      • Fundamental Beginners Brows
      • Fundamental Beginners Lips
      • Fundamental Eyeliner (For already trained lip/brow technicians)
    • VTCT COURSES
      • VTCT full level 4 micropigmentation
      • Level 3 Anatomy and Physiology
    • OPTIONAL VTCT UPGRADES
      • Competent Conversion or Trained By Lucy
      • Supported conversion (Requiring further training to reach VTCT standards)
    • ADVANCED TRAINING
      • Advanced Training Course Information
  • GALLERY
  • DOWNLOAD PROSPECTUS
  • CONTACT
  • VISIT OUR CLINIC

lucywhitepermanentmakeup

✨𝒀𝒐𝒖𝒓 𝒐𝒏𝒆 𝒔𝒕𝒐𝒑 𝒔𝒉𝒐𝒑 𝒇𝒐𝒓 𝒂𝒍𝒍 𝒕𝒉𝒊𝒏𝒈𝒔 𝑷𝑴𝑼 & 𝒔𝒌𝒊𝒏✨
🎓𝑻𝒓𝒂𝒊𝒏𝒊𝒏𝒈 @lucywhitetraining
⚪️ 𝑨𝒓𝒆𝒐𝒍𝒂 𝒎𝒆𝒅𝒊𝒄𝒂𝒍 𝒕𝒂𝒕𝒕𝒐𝒐𝒔/𝒍𝒂𝒔𝒆𝒓/𝒂𝒆𝒔𝒕𝒉𝒆𝒕𝒊𝒄𝒔
⤵️𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒊𝒏𝒇𝒐

Client brief: pink please 😁 **meanwhile Lucy anxio Client brief: pink please 😁 **meanwhile Lucy anxiously jaw clenching but refusing to be beaten**

Let’s talk melanin rich lips… now, this is not my expert field. I do some but not hundreds a year like other treatments and I’m humble enough to accept that I don’t know everything about everything and never will. So…. I always go cautiously with these cases. Lip neutralising is very complex and comes with additional risks, in my opinion it is an expert field and requires sound colour theory. 

My client actually requested pink. We compromised on pinky red but first we had to go in with an orangey tone concentrated on the areas that needed bringing up to a neutral tone. The colour isn’t what she wanted but she trusted we would get there if we went about it the right way rather than the quick way. If you’ve got lips like this then stay well away from any cool toned pinks, mauves or browns. The result of mixing those colours with darker lip tissue will be a disaster (I know, I’ve seen it). 

My client is super happy with the end result, you can check them out at the end of the slides and I think we achieved a nice pink 🥰💕 
(I may well have breathed a large sigh of relieved at how pretty these have healed 😉 I was expecting several sessions to get them where she wanted but it turns out we are done and dusted for now 🙌) and actually I loved doing them so if there’s any melanin rich lip girlies out there come see me 🤗

#lipneutralization #melaninrich #darklipneutralization #lipblush #lipblushtattoo
the honest truth is I’ve become a bit disillusione the honest truth is I’ve become a bit disillusioned with the PMU training industry over the last 8 years I’ve been teaching (and sometimes the PMU industry as a whole 😬 I make no secret of it 🤣)

A career in PMU is often sold as a get rich quick scheme, a way to leave your 9-5, to have more freedom. But let’s get real shall we… a successful business is not built from one short course and some glitzy social media advertising. It is SERIOUS graft! It takes dedication, resilience and drive and those things cannot be taught, something I’ve found hard to accept over the years (blame the adhd black and white mind!)

Last week though, we had the absolute pleasure of teaching these two ladies. Two ladies that are all of the above. So so hard working. Totally dedicated to excelling and willing to graft to get there. And you know what… I was genuinely sad to see them go! 

@chelmsfordskinclinic @permanentbeautybylianne thank you for choosing to train with us, I love that I can be a part of your progress ❤️ see you for lips next month ✨

🚨We have one more brow and lip training, both in November and then that’s a wrap for 2026! DM for more info 🚨

#pmutraining #permanentmakeuptraining #spmutraining #lipblushtraining
Keeping everyone around me on their toes since 198 Keeping everyone around me on their toes since 1986 🫡

#pmu #permanentmakeup #essexbusiness #business
🚨LAST PMU BEGINNER TRAINING DATES 2026🚨 Brows - 2 🚨LAST PMU BEGINNER TRAINING DATES 2026🚨

Brows - 25-29 November: 2 spaces only 
Lips - 25-29 November 2: spaces only 

💳 Deposit only to secure your date & then payment plan can be split by up to 10 months 

(Please note, 1:1 masterclasses with me will still be available until the end of the year)

Why learn with us?
👉 Your trainers have a collective 16 years industry experience and a decade of training experience 
👉Qualified educators & assessors 
👉Regulated VTCT and accredited qualifications 
👉Payment plans
👉Quality kits 
👉Long duration training with up to 5 models per course each 

For more info or to grab a space please DM now ✨

#pmutraining #permanentmakeuptraining #pmuacademy
PMU Lip Blush for just £50! 👄 Just 2 spaces remai PMU Lip Blush for just £50! 👄

Just 2 spaces remaining with out students. 

DM to secure your place!
Music to my ears 😍 and… mission accomplished I f Music to my ears 😍 

and… mission accomplished I feel 🫡

Nothing better than when a client completely puts their trust in you to do what you think is best for them ✨ 

My client was very kind to be so trusting as her previous experience somewhere else resulted in half her brow being shaved of… clients, if you ever decide to cheat on me and go to another brow tech, and they suggest doing this please run back to me… I’ll forgive you i promise 🤗😂 it never ends well removing so much natural brow and as you can see from this, it’s really not necessary.

Brows created using @face.pm pigments at @id_liner_pmu @kwadron_pmu needles supplies from @killerbeautypmu code LUCYWHITEPMU for 10% off and dragonhawk mast from @mastpmuofficial code Lucy12 for discount ❤️

#pmu #permanentmakeup #spmu #microblading
Spot the hairstroke 👀🔍 Super delicate, wispy litt Spot the hairstroke 👀🔍

Super delicate, wispy little strokes for one of my lovely clients today 😍

👉 My diary for November & December is now open. I am currently fully booked until mid November so please allow enough time for you brows if you are due in before the end of the year 😘

#pmu #spmu #permanentmakeup #microblading
365 days spins around the sun without my best mate 365 days spins around the sun without my best mate and it still feels like yesterday 🪽

I’ll never forget saying those words to you over and over, the biggest but kindest lie. It was the most unnatural sentence in the world because I would have done anything to keep you here with me but something higher than us decided it was your time to rest early.

I sometimes get frustrated waiting for this grief thing to let up a bit and lend me a bit of peace but I try to remind myself - you only experience grief this painful if you loved and were loved so deeply, one cannot exist without the other. 

How very lucky I am to have known that love in my life. 

I hope you’re sleeping tight mum, you’ll be forever missed 💔

#mum #motherhood #grief
Well that escalated quickly… Trophy for most mess Well that escalated quickly…

Trophy for most messy going to @lashesandbrowsbyella (as always) who stayed standing until 4am. I salute your efforts my friend 🫡

We all work bloody hard in our businesses, most of us are raising small humans, some of us have had an exceptionally tough year making this blow out absolutely mandatory in my professional opinion 👌 

Not to boast but my work girls are absolutely epic ❤️

#pmu #beauty #lashes
Dates: Last combi brow spot - 10am 16/7 Lips: Dem Dates:

Last combi brow spot - 10am 16/7
Lips:
Demo with Lucy £250 including top up 27/8 1.30pm
Student models £50 no top up (can be added for small fee if needed) 28/8 1.30pm 29/8 10am & 1.30pm

DM asap to grab a space x

#lipblush #combibrows #pmu
Anyone else?!! 🤯🤯🤯🤯 Lucky for me I have the best Anyone else?!! 🤯🤯🤯🤯

Lucky for me I have the best team of women around me putting up with this weekly insanity. 
Please don’t leave me 🙏🤣

#business #businessowners #pmu
Some brows for the gram grid 📸 that is all…. ✌️ # Some brows for the gram grid 📸 that is all…. ✌️

#pmu #permanentmakeup #spmu #essex
Nerves of steel over here 💪😬 Actually my client Nerves of steel over here 💪😬 

Actually my client was THE most lovely person to work with but how many of us get caught off guard with comments like this? I quite often get clients come in saying things like “I’m the fussiest person in the world” or “I’m very particular”. But really is that the case? Or do they feel like they are picky or fussy because they spend so long stressing over natural brows that they’re unhappy with? 🤔

If you’re putting off having your brows done because you think you’re too fussy… come have a chat with me. If I genuinely don’t think I’ll be able to meet your expectations I’ll tell you. But it may just be underlying anxiety about changes or being able to express what you want that can soon be calmed by a good ol chin wag with your brow artist (moi 👋)

Click the link in the bio section to book a free consultation 🫶

#pmu #permanentmakeup #spmu
My client was told by not one.. but 2 other brow g My client was told by not one.. but 2 other brow girls that she was too old for them to tattoo her 😳🥹 

Given that my client group ranges in general from 30-90 I’m not one to shy away from potentially challenging canvases so was really excited to get my hands on this lovely lady… look how beautiful her skin is! It’s better than mine and I’m 40!!!

It is true that very mature skin can sometimes be tricky but I always go by the integrity of the skin rather than the age of it. 

You are never too old for a confidence boost 🥰

#pmu #permanentmakeup #spmu #microblading #semipermanentmakeup
Truth bomb 💣 central, because my god I struggled s Truth bomb 💣 central, because my god I struggled so bad with all this fitting in and being good enough in the early days and I know most newbies to the industry are feeling it too. 

The beauty industry coupled with social media is without doubt the perfect storm 🤯 Ain’t nothing like a bit of doomscrolling to make you feel like a useless cretin, especially in an industry that is so full of glam and a lot of smoke and mirrors! Just try to remember, all is not what it seems some of the time, take the pressure off!

I don’t think it’s any secret I have a love hate relationship with PMU, the beauty industry and definitely social media and if you didn’t know you do now 🤷‍♀️🤣 

#business #pmu #permanentmakeup #spmu #adhdbusinessowner
Happy Father’s Day to all of the men out there tha Happy Father’s Day to all of the men out there that not only take care of their own kids but other men’s too 💕 
Being a dad to your own is hard enough, being a dad to two (rather challenging 🤣) little boys that you didn’t technically ask for is even harder and you’ve shown up relentlessly and unconditionally - despite the melt downs, anti social behaviour, court cases and moods 🤣

Like my mum always said “I’m in awe of how you’ve taken those two boys under your wing like your own” and you truly have - 5 kids is manageable right?! 💕

Grateful for you always xx

#fathersday #stepdad #dad
Lucy raw dogging life is no joke I tell you 🤯 but Lucy raw dogging life is no joke I tell you 🤯 but it makes for good entertainment. If you’re idea of entertainment is literal brain damage voicenotes from moi at ridiculous times of the day. 

Friends, husband, (@laylahinchen @permanent_makeupby_sacha_ @jadejeffordpmu my victims for today) you are welcome 🫡

#adhd #adhdproblems #adhdmedication #adhdbusinessowner #audhd
“I don’t want slugs” ✋🐌 (probably the most common “I don’t want slugs” ✋🐌 (probably the most common statement that is made by all potential and existing clients since the beginning of time right? 🤣)

Well… here I present you with… erm… the opposite of slugs 🫡

Step forward the timeless hairstroke eyebrow (also commonly referred to as nano brow, microbladed brow.. whatever you want to call it, the result is the same). Pretty and delicate little tattooed strokes made to replicate your own brows but better 🫶

‼️I am currently fully booked until October - please book your appointments ahead of time ‼️

@permanent_makeupby_sacha_ & @permanentmakeupbyrhyannon have some sooner availability. To book with any of us please click the link in our bio or visit www.lucywhitespmu.com 

Brows created using @face.pm.world pigments 🤎
All other products @killerbeautypmu 10% off with code LUCYWHITEPMU @mastpmuofficial machine code Lucy12

#pmu #permanentmakeup #spmu #nanohairstrokes
I love having artists in for 1:1 masterclasses wit I love having artists in for 1:1 masterclasses with me 😍 it’s basically just chatter food and chilled out learning and I love the fact that I almost always learn from my student too!

Spent a lovely day with @hype_cosmeticsuk teaching my Areola techniques and creating a gorgeous set of 3d Areola tattoos for our awesome client 😍

To find out more about my 1:1 training days in lips, winged liners, brows or Areola training in general drop me a DM 🫶

#3dareola #medicaltattootraining #areolatraining
PMU at a fraction of the cost! Based in Rayleigh H PMU at a fraction of the cost! Based in Rayleigh High street Essex. Be one of our models in July and bag yourself the ultimate bargain! All students are completely supervised. 

DM us ASAP to grab a space!!!!! And please feel free to share with anyone that may be interested 💕

#pmu #permanentmakeup
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